The creative output and workflow is similar, but Adobe is already dominant in photography and marketing creative asset development space with titles like Photoshop and Illustrator, getting in on the creation of 3D data helps them own more of this vertical.Yamamoto brings 3D in-house with Adobe Substance 3D StagerĪs 3D artwork becomes more commonplace and accessible, brands increasingly want 3D assets as part of their marketing, media, and brand design. While Autodesk targets the entertainment industry with games, characters and movies, Adobe seems to be more focused on the product development virtual photography, and mixed or augmented reality segment. Stager represents Adobe’s efforts to build the virtual photography segment to do all of those things you wish you could do with physical objects and cameras, but find that it is easier, faster and cheaper to do virtually, while also allowing greater creative freedom.Īlthough Adobe is trying to position this differently, you can think of the Substance 3D Collection as a competitor to Autodesk products like 3ds Max or Maya.

The group of tools has become part of Adobe’s cloud-based Creative Suite, available as online apps through monthly subscription. Substance was originally a product created by French company Allegorithmic, which Adobe acquired over two years ago. The Substance 3D ecosystem includes access to in-house created 2D and 3D assets for use as props, materials, textures, backgrounds, lighting studios, environments, models, furniture, and so on. Sampler enables you to use photographs to apply textures and patterns to materials. Designer allows you to create your own materials. Painter is described in some of their marketing materials as being “Photoshop in 3D”. Output can be in the form of 2D images, video animations, 3D virtual worlds or web content. The Substance 3D Collection apps together are used by game creators, 3D artists, product visual creators and animators to build, arrange, color, light, texture and render/photograph 3D scenes for anything from games worlds and characters to product context visuals.

Stager enables you to spatially arrange 2D and 3D Adobe visual assets (and items from other sources) to create and stage virtual and augmented reality scenes for real time hardware accelerated rendering. Substance 3D is a family of augmented reality apps including Painter, Designer, Sampler and now Stager. Adobe has recently released Stager, a new part of the Substance 3D Collection.

Stager adobe